## Campaign Objective:
- Drive traffic and conversions (sales) on the website

## Target Audience:
- Age: 18-65
- Location: United Kingdom
- Interests: Online shopping, fashion, electronics, home goods, etc.
- Behaviors: Online shoppers, purchase history, device usage, etc.

## Ad Sets:
1. *Prospecting Ad Set*
    - Objective: Reach and frequency
    - Targeting: Broad targeting (interests, behaviors, demographics)
    - Budget allocation: 30%
2. *Retargeting Ad Set*
    - Objective: Conversions
    - Targeting: Website visitors, cart abandoners, past customers
    - Budget allocation: 40%
3. *Lookalike Ad Set*
    - Objective: Conversions
    - Targeting: Lookalike audiences (similar to existing customers)
    - Budget allocation: 30%

## Ad Creative:
1. *Image Ads*
    - Eye-catching product images
    - Clear product information (price, description)
    - Call-to-action (CTA) button
2. *Video Ads*
    - Short, engaging product videos
    - Product demonstrations, features, benefits
    - CTA button
3. *Carousel Ads*
    - Multiple product images or cards
    - Each card with a separate link or CTA
4. *Collection Ads*
    - Product collections or categories
    - Visually appealing, easy to browse

## Budget Allocation:
- Daily budget: £50-£100
- Total budget: £1,500-£3,000 per month

## Bidding Strategy:
- Cost per click (CPC) bidding
- Target cost per acquisition (CPA) bidding

## Optimization:
- Optimize for conversions (sales)
- Use Meta's automated bidding strategies
- Monitor ad performance, adjust targeting, ad creative, and bidding as needed

## Tracking and Measurement:
- Meta Pixel installation on the website
- Track conversions, sales, revenue
- Monitor return on ad spend (ROAS)

## Timeline:
- Month 1: Campaign setup, ad creation, targeting, and budget allocation
- Month 2-3: Campaign optimization, ad creative refresh, targeting adjustments
- Month 4-6: Continue optimization, scale successful ad sets, explore new targeting options

This is just a starting point, and you'll need to monitor and adjust the campaign regularly to optimize performance.